Visual Atoms wins Innovate UK project bid to develop iTravel


We are thrilled to announce that we have been successful in securing funding from Innovate UK to develop iTravel, a smartphone-based interactive travel assistant, or “virtual journey assistant”, providing end-to-end routing and proactive contextual information to the traveller, whether they are commuters or tourists.

iTravel will bridge the gap between textual/map-based navigation and visual navigation/real-time interaction. iTravel will achieve this by combining (i) seamless multimodal routing and real-time traffic updates with (ii) automatically generated visual routes displayed on the smartphone’s screen and (iii) real-time visual search through the smartphone’s camera, allowing users to get a visual fix on their position, recognise landmarks and see an augmented view of their surroundings on the smartphone’s screen.

Stavros Paschalakis